AI assists with next-best-action, journey optimisation and content personalisation - but it is deliberately constrained. LLMs only interpret context; every customer-facing action executes through deterministic, policy-driven workflows. Zero hallucinations, full explainability.
Every communication carries a unique execution ID. Even when systems retry or replay events, the customer receives the message once and only once - critical for compliance and customer experience.
Consent, exclusions - hardship, life support, Do Not Disturb - frequency caps and regulatory rules are enforced at decision time, not after the fact. Every decision is inspectable.
Delivered as SaaS on AWS Sydney with multi-AZ resilience and full Australian data residency. You keep your systems of record - Cortex becomes the intelligent activation layer.
Every screen operates on the same live Customer 360 - so what marketing builds, operations can trace and agents can see.
Drag-and-drop builder where a single template resolves 100+ variables at send time - wording, imagery, links, icons and attachments driven by product, region, segment and trigger. Email, print-ready PDF and SMS from one composition.
Condition-based segment builder over behavioural, attribute and derived signals synced live from your warehouse - AND/OR/NOT logic, dynamic sizing, automated at-risk segmentation.
Visual workflow canvas: decisions, waits, channel fallbacks - email bounce routes to SMS, then to print via mailhouse - and next-best-action fired in real time after key events.
Platform-driven churn prediction from behavioural and engagement data, with explainable risk drivers per customer and eligibility and suppression checks before any intervention fires.
Card-linked rewards, member benefits and behaviour-linked offers targeted by the same decision engine and fulfilled end to end - serving 600,000+ members in production today. More below ↓
A single source of truth for logos, forms, signatures, disclaimers and content blocks - version-controlled, approval-workflowed, with usage tracking across every channel.
Mission control for delivery. Data failures, transfer timeouts and corrupted files are remediated by policy - retry, fallback channel, regenerate - and escalate into billing or service workflows only when needed.
Every outbound communication - email, SMS, push, in-app, print - archived on the customer timeline with the exact rendered version, delivery proof and one-click push to billing so agents see it instantly.
Lodgement reconciliation of records sent vs delivered, hard/soft bounce classification, open and click performance - customisable views, PDF/CSV/XLSX export and scheduled delivery.
Most loyalty programs run on a separate stack with separate rules, blind to what the rest of your engagement is doing. In Cortex, the same decision engine that picks the next message picks the next reward - governed by the same consent, eligibility and frequency rules, logged in the same audit trail.
Rewards and engagement delivered to more than 600,000 members through the platform - Australia’s largest industry-specific health fund group.
Real-time customer engagement powering activation and main-financial-institution status - card-linked rewards and behaviour-linked offers at scale.
Also serving super funds, insurers and airlines - customer bases in the millions, under APPs, Spam Act and financial services obligations.
A working session in the live platform, not a slide deck. Bring a journey that matters - retention, activation, rewards - and your data stack.
Book a working session